"Who as a kid didn't want to be Wonder Woman or Superman? Able to leap couch-cushion fortresses in a single bound. Faster than a speeding poodle. More powerful than a little brother. In our Underoos we were just like our idols from the comic books!
The brilliant hybrid of superhero costume and polyester underwear was launched by Fruit of the Loom in 1978. Instead of boring old tighty-whities, we could sport bold… er, tighty-red-and-bluies. Sure, nobody at school could tell you were Spider-Man, but that made you feel like Peter Parker hiding his secret identity." - THANKS MeTV!
Check out their article here!